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Conceivex, Inc. is a privately-owned, Michigan-based medical device company that has developed the Conception Kit® at home system, a patented and FDA-cleared infertility treatment system for use at homeOne of the key components of the Kit, the Conception Cap, makes use of silicone technologies to improve a conventional reproductive treatment, a cervical cap, which has been used since the 1950’s. Unlike traditional cervical caps, the Conception Cap does not have to be fitted by a physician, can be placed on the cervix by the patient and worn up to six hours while the patient goes about her normal life. This is important as the Assisted Reproductive Technology (ART) market is expected to double by 2020 due to declining sperm counts associated with drugs in our water supply and societal trends of delayed marriage and childbirth. Our low retail cost of $403 for a three-month treatment and ease of use in a home environment offers an option for millions of people who cannot afford or access ART and makes us the “aspirin” of fertility treatments.